Start-up Program in SaaStock 2018 main event in Dublin contained interesting masterclass session for future founders in SaaS. The Masterclass session was orchestrated by Dan Martell and Michael Litt. Dan is a coach for SaaS founders and helps them to grow. He is an angel investor with background of 5x founder with 3x exits. Michael is co-founder and CEO of Vidyard, video marketing platform that helps businesses expand their use of video content and turn viewers into customers.
The presentation format of the session was designed so that Dan provided the framework/basic building blocks on the path for growing business in SaaS. Michael, on the other hand, jumped in by giving real life examples of the challenges he has faced/solved around these building blocks when growing his company Vinyard. The format worked well by putting theory and practice neatly together.
In this post I'll go through two key messages from the Growth Masterclass: Focus (blog post part 1) - and Product Story (this blog post).